Reboot & Restart

Our community is confronted by unprecedented challenges caused by the COVID-19 Pandemic. The Queens Economic Development Corporation has asked expert speakers in the areas of Finance, Operations and Marketing to provide guidance as small businesses plan their reopening. Each webinar is designed to provide practical information you need, along with a Q&A session and follow-up materials.

Use this time to plan and prepare. Please take advantage of the expertise our instructors can offer.

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May 2020

Workplace Health & Safety During COVID-19

May 26 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
Know the facts so you can protect yourself and your staff. This webinar will help you assess the risks, make a plan and communicate better with your employees now and in the months to come.

About the Speaker:
Joshua Bloom, MD, PhD is an emergency physician working at Mount Sinai West and Mount Sinai Morningside Hospitals. A graduate of Hofstra University and the Feinstein Institute for Medical Research, he has taught multiple college level classes and has published numerous scientific papers.

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Finding Hidden Markets: Growing Your Business Amidst Uncertainty

May 27 @ 10:00 am - 11:00 am
Free

About the Webinar:
Even during challenging times, there are always opportunities to stand out and grow your business. The webinar will review easy-to-use tools and strategies to leverage hidden markets in these turbulent times of economic disruption.

About the Speaker:
Malla Haridat is an award-winning author and founder of New Designs for Life Training and is a contributor to Black Enterprise, HuffingtonPost and other media. Her training strategies have been used at organizations such as Columbia University, Con Edison, NYU, and the Black Enterprise Magazine’s Entrepreneurs Conference. Ms. Haridat has a degree from Columbia University.

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Credit: An Essential Building Block for Your Business

May 27 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
The foundation of every business is built on credit. Good credit can open doors, while a bad one can haunt you forever. In this era it is crucial to understand how credit works to grow and manage your business.

About the Speaker:
Charles Antonucci is a retired banker and entrepreneur. He has over forty years experience in the finance business. He has been a consultant with the QEDC since March 2019.
 

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Smart Money Moves for Small Business Owners to Make During Uncertain Times

May 29 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
In this workshop, small business owners will learn simple yet effective strategies for managing their personal finances and keeping their business afloat during uncertain times and help to maintain those practices once COVID-19 dissipates.

About the Speaker:
Kara Stevens is the Founder of the award-winning website The Frugal Feminista and author of three financial self-care books, and creator of the 60 Days to Slay Sallie Mae course. She is also a Money+Career columnist for ESSENCE magazine.
 

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June 2020

Legal and HR Advice as You Reopen Your Small Business.

June 1 @ 10:00 am - 11:00 pm
Free

About the Webinar:
Use this time before your reopen to plan ahead. Human resource needs, contracts, labor laws and record keeping need to be re-considered in the new reality post-COVID-19. This may include updating your company’s policies, evaluating relationships with vendors, and consulting OSHA and CDC guidelines for re-opening...

About the Speaker:
Thomas Farrell graduated from St. John’s University Law School in 1995. Early in his career, he practiced Corporate and Securities law, including serving as General Counsel to two publicly-traded companies...

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How to Keep Customers—And Even Add New Ones—When Your Business is in Quarantine

June 1 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
Learn how to engage your customers (and find new ones) in the downtimes. In this webinar, we will address the new reality of your customers, how to use your current skills in new and different ways to be more relevant and how to use marketing to build loyalty.

About the Speaker:
Adrienne Wax has extensive experience as a marketing professional for many major corporations. She also successfully marketed her own small business, a company dedicated to helping professional women learn to play and use golf successfully in their business careers. She currently works as a marketing consultant for the Queens Economic Development Corporation.

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Collaborative Negotiation: Working Successfully with Landlords, Suppliers and Customers

June 3 @ 10:00 am - 11:00 am
Free

About the Webinar:
As we enter a new business environment post COVID-19, negotiation skills have never been more important. Rather than being compliant or competitive, working in collaboration to solve problems provides the best results to maintain relationships and create value in any negotiation. Learn the skills necessary to help you move ahead successfully.

About the Speaker:
Eirik Davey-Gislason is a negotiation instructor, speaker, coach and real estate professional in New York City. He is the Instructor for the Certified Negotiation Expert courses at the Real Estate Board of New York and teaches across the Northeast United States.

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Reimagine Your Business Finances Using the Profit First Method

June 3 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
There is a better way to keep more profits in your company instead of spending it all on bills! Based on the best-selling book, Profit First, this webinar will lead you through a series of steps designed to help you achieve larger gains in a shorter time frame.

About the Speaker:
Malla Haridat is an award-winning author and founder of New Designs for Life Training and is a contributor to Black Enterprise, HuffingtonPost and other media. Her training strategies have been used at organizations such as Columbia University, Con Edison, NYU, and the Black Enterprise Magazine’s Entrepreneurs Conference. Ms. Haridat has a degree from Columbia University.

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Workplace Hygiene Post COVID-19: Tips from a Professional

June 5 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
As you reopen a small office you need to ensure it is safe for both employees and clients by fully understanding what needs to be cleaned and sanitized on an ongoing basis.

About the Speaker:
Lyla Mansoor has eight years of experience managing and running the daily operations of dental offices in New York City. Dentistry by its very nature falls into one of the highest exposure risk groups. In this webinar, she will provide a breakdown of workplace hygiene and its importance, a priority in every small office.

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How Social Media Can Help Reset Your Business

June 8 @ 2:00 pm - 4:00 pm
Free

About the Webinar:
Learn to identify the right social platform to reach your target audience and use Instagram and Facebook to increase your business impact...

About the Speaker:
Catherine Ventura is a Social Media Branding and Content Strategist with over 20 years of experience in visual, written, and filmed communication. She specializes in helping small businesses, organizations, nonprofits, and individuals focus their social media marketing efforts on reaching the right target audience with the right branding and messaging so that social media outreach consistently supports their overall marketing goals.

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IT Considerations for Small Businesses Post COVID-19

June 9 @ 10:00 am - 11:00 am
Free

About the Webinar:
Information technology (IT) can sometimes be a last thought for your business—I mean, it IS JUST a computer/phone. This thinking can hurt the small business under normal circumstances, but post-COVID your business needs to confront the change in its business environment and the issues of the Restart.

About the Speaker:
Roy Pellicano ran an IT services company for over 15 years working with small and mid-sized businesses across all industries, from the single computer Mom & Pop to the 63 location company.

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Hospitality Industry – Returning to Work: One Step at a Time

June 9 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
Prior to reopening your restaurant or hotel, consideration needs to be given to a host of human resource and workplace legal issues. This webinar will review the status of employees post shutdown; startup/onboarding issues; wage and hourly liability; avoiding discrimination lawsuits; accommodating disabilities and minimizing legal risks.

About the Speakers:
Carolyn Richmond is Co-Chair of the Hospitality Practice Group for Fox Rothschild, LLP. Alex Bogdan is a labor and employment attorney with Fox Rothschild, LLC and has worked with clients in a wide array of industries including hospitality...

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Reopening a Small Office Post COVID-19

June 10 @ 10:00 am - 11:00 am
Free

About the Webinar:
In light of COVID-19, business people who work in small offices will need to formulate a strategy as they reopen. It will be essential for business owners to understand how best to retrofit their offices, so they ensure the safety and well-being of employees, customers, and suppliers.

About the Speaker:
Ambar Margarida is a Principal at Spacesmith, a New York-based architecture, planning, and interior design firm. She is an expert in the design of spaces which contribute to employee safety, well-being, satisfaction, and proper ergonomics...

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Reopening a Retail Store Post COVID-19

June 10 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
In light of COVID-19, retailers with stores will need to formulate a strategy as they reopen. It will be essential for retailers to understand how best to retrofit their offices, so they ensure the safety and well-being of employees, customers, and suppliers.

About the Speaker:
Ambar Margarida is a Principal at Spacesmith, a New York-based architecture, planning, and interior design firm. She is an expert in the design of spaces which contribute to employee safety, well-being, satisfaction, and proper ergonomics...
 

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Think Like a Designer: How to Use Web Design to Tell Your Brand Story

June 11 @ 10:00 am - 11:30 am
Free

About the Webinar
In the post-COVID era, your business's digital presence is more important now than ever. If you're thinking about giving your website an overhaul or building a new one that speaks to your customers in the new normal, this webinar is for you. The instructor will walk you through the web design process and talk about all the key elements while providing actionable tips on photos, color, copywriting and so on.

About the Speaker:
Jason Lanza is multi-talented designer with 15 years of cross-platform experience in motion, web and graphics. He works with large and small clients, ranging from Netflix, Disney, and Nike to local startups and non-profits.

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Reopening Your Restaurant/Bar/Cafe: A Post COVID-19 Survival Guide for Independent Food Service Operations

June 11 @ 2:00 pm - 3:00 pm
Free

About the Webinar:
This webinar will be specifically targeted at small, independent restaurants, bars and cafes in Queens. It will detail safety, sanitation and social distancing guidelines for reopening along with business strategies for small food service operators returning to the market after the stay-at-home restrictions are lifted...

About the Speaker:
Jay Coldren has more than 25 years of experience in restaurant design, development and operations. His background includes experience in small mom and pop operations to executive positions...

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Digital Marketing 2020 Tune-Up for Small Businesses on a Budget

June 16 @ 2:00 pm - 3:30 pm
Free

About the Webinar:
Tune-up your digital marketing strategy for 2020 with real-life examples and action items you can do today to level up your digital marketing game. In this webinar, we’ll cover where you should focus your digital marketing efforts, based on your brand strategy, business objectives, and what's working (or not working)?.

About the Speaker:
Sharon Panelo is a digital brand strategist with 10 years experience crafting award-winning campaigns for brands like MasterCard, MTV Networks, Michael Kors, MGM Resorts, General Mills, and L’Oreal, as well as local startup brands Oscar Health, JUST Water, and Joyva Foods.

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A Time for Wellness and Healing

June 19 @ 2:00 pm - 3:00 pm
Free

About the Webinar: Readying your best professional self to unpause a business can be challenging enough without the added stress of navigating a time marked by loss, unrest, and uncertainty. Understanding how these struggles may influence your ability to fully show up in your professional and personal lives can make a difference in managing their impact. The goal of this workshop is to help you explore tools and techniques meant to increase your overall wellness which, in turn, can increase…

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