Ready to launch your business but not sure how? Business in a Nutshell is a digital tool kit with everything you need to know to launch your business and quickly find your audience online.  At this session you will learn:

At this session you will learn:

• What infrastructure you need to have in place to establish and conduct business online
• What role media plays in helping your audience find you (owned, earned and paid)
• When to do something yourself and when to outsource it

About the Speaker

Katie Fiore is Head of Conversion Optimization at SYZYGY, a global digital agency based in Germany. She is passionate about creative problem solving and applying design thinking principles for business and social innovation.

Her career has spanned client services, product development, creative/web dev and business operations. She is experienced in design thinking, facilitation, marketing and program strategy, writing and storytelling, and partnerships. Her passion project is leveraging the Catskills lifestyle to increase tourism and inspire entrepreneurship, which is documented on www.brooklyntothecatskills.com

Client experience includes blue chip clients such as Procter & Gamble, Nabisco, KPMG, and Avis Budget Group; experience across Travel, CPG, Non Profit, Publishing, Retail, and B2B categories.

Follow Katie on LinkedIn or on her lifestyle blog, Brooklyn to the Catskills.