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Email Marketing for Startups and Entrepreneurs

July 22 @ 2:00 pm - 3:00 pm



July 22
2:00 pm - 3:00 pm
Event Category:

About the Webinar:

Learn the basics of email marketing in this interactive workshop. Topics will include:

  • Email marketing within each stage of the customer journey.
  • How to use ESP and CRM data to create a personalized email campaign.
  • Understand how regulations impact email marketing.
  • Explain how email automation works.

About the Speaker:

About the Speaker:

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 100+ classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.


Tickets are not available as this event has passed.

QEDC hosts the Queens Women's Business Center. QEDC encourages all women to participate in this and all other QEDC programs.

The Queens Women's Business Center is Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA). Reasonable accommodations will be made for persons with disability if requested at least two weeks in advance.

This program is supported in part through funding from Empire State Development.

This program is supported in part through funding from the office of the Queens Borough President.


As a non-profit, QEDC needs donations in order to keep serving our community. If you would like to make a tax-deductible contribution, please click the button below.