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Email Marketing for Startups and Entrepreneurs

July 22, 2020 @ 2:00 pm - 3:00 pm

Free

About the Webinar:

Learn the basics of email marketing in this interactive workshop. Topics will include:

  • Email marketing within each stage of the customer journey.
  • How to use ESP and CRM data to create a personalized email campaign.
  • Understand how regulations impact email marketing.
  • Explain how email automation works.

About the Speaker:

About the Speaker:

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 100+ classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.

Details

Date:
July 22, 2020
Time:
2:00 pm - 3:00 pm
Cost:
Free
Event Category:

Classes are sponsored by the Small Business Association.

Come Join Us!

Get Your Tickets Here!

The Queens Economic Development Corporation and Queens Tourism Council will host Queens Taste 2024 at the New York Hall of Science in Flushing Meadows Corona Park on Tuesday, May 21, from 6 pm to 9 pm.

We expect to attract more than 500 attendees with 50 restaurants and beverage purveyors, who will offer samples of their products. Thus, attendees will be able to bounce from table to table, tasting treats from tangy to fiery, crunchy to velvety, and sweet to briny.

Queens Taste is also a celebration of the borough -- and a great way to network. Almost all the anticipated 500 attendees either live in Queens or do business there. Many are executives and captains of industry. The atmosphere is always festive, almost giddy, creating an ideal scene for meeting and greeting.