“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” Great brands are great because they are customer-focused. Part 1 of Branding Essentials was focused on defining you and your brand. This class is all about your customer. How to define them. How to find them. How to communicate and interact with them. And how to position your brand in a way that makes them choose your product over your competitor’s.

Here’s some of what we’ll cover:

• Why you need to define your ideal customer and how doing so (along with defining your brand) will help make all future business decision-making effortless.
• How to attract the right customers and develop a loyal diehard fan base.
• Creative ways to establish your brand voice and personality.
• The importance of brand strategy and building brand equity.
• This class can be bought as a package with class 2, BRANDING ESSENTIALS 1 : Defining Your Brand Identity here. You can buy all six classes as one package here.
  

  About The Instructor

  Jill Frechtman is an entrepreneur with a passion for building inspired, authentic, and impactful brands. Jill’s approach to branding – a unique blend of design, creativity, and practical business execution – incorporates her 16+ years of experience as a designer, specialty food entrepreneur, and a creative strategy and brand marketing consultant.

  A graduate of Syracuse University, Jill started her career as an art director at Grey Advertising in NYC. But, after her sweet treat contribution to the 2001 office holiday party became the talk of the company, she realized that she was destined for a more entrepreneurial path. After a few years, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company, Fretzels by Jill, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award, and guest speaker appearances at NYU Stern School of Business.

  While still running her own business, Jill began consulting with a number of other entrepreneurs and businesses, in a variety of industries, to develop, design, and grow their brands. Everything from logo and brand design to websites, marketing collateral, packaging, and brand strategy.

  Jill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing, transitioning them from a 40-year-old family run business into a nationwide franchise, with over 20 locations. 

  Her expertise is in brand strategy, design, and marketing, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades, her diverse background and experience has enabled her to be relentless, resourceful and versatile. Jill is someone who makes things happen, and particularly excels at moving products from ideas to profitable reality.