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BRANDING ESSENTIALS 1 : Defining Your Brand Identity

May 15, 2018 @ 6:30 pm - 8:00 pm

$45

Think about your favorite brands. What do they have in common? They communicate a clear sense of self. Brands that have a clear identity and purpose are able to form more authentic and meaningful connections that result in truly devoted fans who not only buy from you, but act as ambassadors, convincing others they should buy from you too.

In this workshop, we will guide you through simple and practical steps you can take to define your brand and differentiate it in the marketplace.

Here’s some of what we’ll cover:

  • The true definition of a brand.
  • The 1 question you should be answering when defining your brand.
  • The secret to creating the perfect Elevator Pitch.
  • Why you need a Mission Statement and all the tools you need to write a powerful one.
  • The steps to creating a visual brand identity and the secret weapon that every brand should have.

This class can be bought as a package with class 2, BRANDING ESSENTIALS 2 : Finding Your Niche and Creating an Brand Experience here. You can buy all six classes as one package here.

About The Instructor

Jill Frechtman is an entrepreneur with a passion for building inspired, authentic, and impactful brands. Jill’s approach to branding – a unique blend of design, creativity, and practical business execution – incorporates her 16+ years of experience as a designer, specialty food entrepreneur, and a creative strategy and brand marketing consultant.

A graduate of Syracuse University, Jill started her career as an art director at Grey Advertising in NYC. But, after her sweet treat contribution to the 2001 office holiday party became the talk of the company, she realized that she was destined for a more entrepreneurial path. After a few years, she made the leap from the ad world to the startup world. She launched her own chocolate pretzel company, Fretzels by Jill, successfully transforming a childhood hobby into a nationally recognized confectionery gift brand. Her entrepreneurial venture earned her a prestigious Long Island Business News 40 Under 40 Award, and guest speaker appearances at NYU Stern School of Business.

While still running her own business, Jill began consulting with a number of other entrepreneurs and businesses, in a variety of industries, to develop, design, and grow their brands. Everything from logo and brand design to websites, marketing collateral, packaging, and brand strategy.

Jill’s branding experience also includes a NY-based chocolate company where she served as Director of Brand Marketing, transitioning them from a 40-year-old family run business into a nationwide franchise, with over 20 locations. 

Her expertise is in brand strategy, design, and marketing, with a knack for streamlining processes and finding creative opportunities to build multiple revenue streams. A Jill of all trades, her diverse background and experience has enabled her to be relentless, resourceful and versatile. Jill is someone who makes things happen, and particularly excels at moving products from ideas to profitable reality.

Details

Date:
May 15, 2018
Time:
6:30 pm - 8:00 pm
Cost:
$45
Event Category:
Website:
http://events.constantcontact.com/register/event?llr=xhstg4aab&oeidk=a07efbkww1i26ea03bb

Venue

The Entrepreneur Space
36-46 37th Street
Long Island City, NY 11101 United States

Classes are sponsored by the Small Business Association.