Entrepreneurial Assistance Program

This current class is finished. Click here to sign up for the interest list for the Fall 2016 class.

The Entrepreneurial Assistance Program (EAP) is a comprehensive hands-on business training course targeted to new and existing business owners and is specifically designed to minimize the risk and maximizing the potential success of starting or expanding a business. 

The EAP Business Training Course has been with the Queens Economic Development Corporation (QEDC) since 1991, and has developed unique strengths which make it different from many other training programs offered by other organizations. The following are a few of our competitive benefits:

  • Develop a fully-vetted professional business plan completed by the end of the course.
  • Learn first hand where and how to conduct research for your business by taking a field-trip to the Science, Industry, Business Library (SIBL) of New York.
  • Learn from experts and specialist who include: a lawyer, accountant, marketing expert, and technology consultant.
  • Become part of a network of EAP alumni that will serve as not only a support system but avenues for business development.

Course Content:

  • How to write a compelling Business Plan
  • How to conduct Industry and Market Research
  • Marketing and Sales Techniques and Vehicles
  • Operations Structure
  • Technology that will automate and streamline your business
  • How to legally Structure your Business
  • About Competitive Positioning
  • How to structure Financial Statements
  • How to Finance your Business


The class is full. Registration is no longer possible.


The cost to general participants will be $500.  

An 80% discount will be awarded ($100 cost) to all US veterans and anyone with an unemployment or self employment award letter that was in effect up to three months prior to the start of the class.

Upon completion and submission of a business plan & 80% attendance & completion of required paperwork a $50 completion refund will be awarded.

Date, Time and Location

Classes will be held every Tuesday and Thursday from October 6 through December 17 with the exception of Election Day (November 3) and Thanksgiving (November 26).

Classes start at 6:00 and run until 9:00 PM

Classes will be held at:

The Entrepreneur Space
36-46 37th Street
Long Island City, NY 11101


You will have two weeks from the time we receive payment to request a full refund, prior to the start of classes.  If the first class has already started we will refund 50% of the cost of the course.  If the second class has already started you will not be eligible for any refund.

About the Instructor

Michael Lotito

Mike's experience includes both corporate C-Suite and entrepreneurial ventures in the advertising industry.  He is currently a Founding Partner of VFL Capital, an angel investment firm focused on the marketing industry.

Previously, he was founder and Chief Executive Officer of Media IQ, a New York based media audit firm specializing in evaluating ad buying efficiency for advertisers and their agencies. The company was purchased by Procurian in 2012, and then subsequently purchased by Accenture in December 2013. 

Before becoming a successful start-up entrepreneur, he held a wide variety of Ad Agency positions. He capped off his advertising career as President and COO of Initiative Media North America, a $7 Billion media agency with 1200 employees in 15 offices throughout the United States


Giving Back: Mike has been Co-Chair of the Annual National Multiple Sclerosis Golf Outing for 26 years.  This preeminent advertising industry event has raised over $7 million to fight this devastating disease.  In addition, he serves on the organizing committee of "A Celebration of Life New York" which raises funds to support suicide prevention in middle schools and high schools.