Calendar

The workshop focuses on helping participants to develop their business idea, organize their start-up processes and create a strategy to launch their business. It also covers key elements of business start-up process including financing, registering the business, licenses and permits and tax related issues to help entrepreneurs properly set up their company and avoid missteps that can cost them time and money.

Business Blueprint Series

David vs. Golliath: How Small Businesses Can Compete With Big Business

During this program Ethan Chazin, small business coach will provide immediately actionable tips you can apply to generate a constant flow of referrals from your most loyal apostle clients: 

• Find out what each employee's core competencies are and make those a part of their job description. 
• Develop client referral, loyalty and retention programs. 
• Constantly solicit your employee's best ideas. 
• Leverage social media. 
• Communicate, communicate, communicate. 
• Not all customers matter. Get to know your top 20% (RFVP) 
• Brand your organization for lasting competitive  advantage. 
• Ethical organizations are MORE profitable, build a moral compass.
• Integrate your sales, marketing, and product development.

Instructor: 

Ethan Chazin is possesses twenty years of experience leading organizations through transformational change across industries.  He has developed core competencies in: marketing, sales, communications, talent management, employee development, business development and strategic planning, recruiting, and staffing, while serving nearly all of the Fortune 500 as clients. Through his consulting work within the private sector, he is able to provide critical advice to business owners / employers to monitor in order to remain competitive in the Twenty-First century global workplace. is seasoned public relations consultant specializing in home design and lifestyle, with 28 years' experience in the industry. She is an adjunct instructor on guerrilla marketing at New York Designs, and former head of PR for the Museum of Arts & Design. In the early '90s, she directed inhouse publicity for Dakota Jackson before founding her own firm in 1994. Since then, she has helped thrust into the limelight such talents as Blu Dot, Christine Van Der Hurd, Ted Boerner, Annieglass, Klein Reid and Teroforma. She thrills at taking young start-ups to household-name status.

Business Blueprint Series

Marketing: Guerrilla Publicity for Small Businesses

Generate press for yourself and your business using guerrilla marketing tactics (savvy, not big spending).  Find out how to create compelling stories around your brand and connect with the publications, broadcasts and blogs most influential to your audience.  Learn "best practices" for Twitter, Facebook and blogging, and what aspects of an event make it newsworthy.

Instructor: 

Susan Harkavy is seasoned public relations consultant specializing in home design and lifestyle, with 28 years' experience in the industry. She is an adjunct instructor on guerrilla marketing at New York Designs, and former head of PR for the Museum of Arts & Design. In the early '90s, she directed inhouse publicity for Dakota Jackson before founding her own firm in 1994. Since then, she has helped thrust into the limelight such talents as Blu Dot, Christine Van Der Hurd, Ted Boerner, Annieglass, Klein Reid and Teroforma. She thrills at taking young start-ups to household-name status.

Business Blueprint Series

Having it All: Get More Customers, More Sales and Live a Life You Love

No matter what you make, sell or do, if you have a business and you don't have a sales force, you are in the business of selling. In this course you'll learn secrets to finding more customers, having more sales and more fun in the process.

   Instructor:

Bianca Di Salvo is the founder of Working Sage. Working Sage is a company that provides products and coaching to help entrepreneurs and small business people know their market and use that information to make more sales. She has a background in business, is a certified facilitator, trainer and an adjunct professor in the marketing department at Fordham University. 

Negotiation

Knowing how to negotiate is crucial in order to succeed in business. The best negotiators do their homework prior to any discussions. Whether it is developing a new lease, purchasing goods or services or determining compensation there are important skills one needs to know so that at the end of the day both parties feel they have come to a fair and amicable agreement.
 

  Instructor:

Gail Roseman has been a partner and shareholder at Sholom & Zuckerbrot Realty LLC since 1994. Ms. Roseman is the firm's first female Partner and Executive Vice President. She specializes in Property representation, exclusive tenant representation for site selection and searches including corporate relocations.

 Minority/Women Business Owned Enterprise Program (M/WBE) Orientation

The workshop will cover Government Procurement opportunities for M/WBE's, qualifications for M/WBE certification and how to apply for M/WBE certification.